Planet Mad

At the end of a long, hot day in school, what better game to play than "Try To Make Miss E Embarrassed"? Marketing was the topic of the day for my GCSE group, and the discussion got round to the choice of appropriate media for different types of product.

Me: Of course, there are some things that you wouldn't advertise on TV
Boy 1: (whispering to friend sitting next to him) Like Dildos
Me: Absolutely. Dildos are a niche market product - which of course is another way of saying that they have a very specialist target market. Mind you, Ann Summers is trying to take the product into the mass market through careful use of place and promotion. Of course, that doesn't mean that sex toys aren't promoted in other ways - think of the Rabbit vibrator in Sex and The City...

....and on and on for another five minutes, explaining the world of sex toys using the theory of marketing. Ha ha - that'll teach 'em to play that game!